About us

Production Line is a design company based in Cardiff that develops innovative ideas for retail. The company’s first product was the classic party game, The Great I Am and sold in its thousands through John Lewis, WHSmith, Toys r Us and Hamley’s, amongst others.

This success allowed the company to develop other great ideas, in particular The Procrastinator concept which combines doodling, invention and creative thinking, just to pass the time. The original Procrastinator Timewaster has sold tens of thousands and the format has been developed into a range of products described as ‘the greatest doodle pads ever’.

The Procrastinator features as a regular feature in a national newspaper’s weekend magazine and has been used by Virgin Trains as a promotional giveaway.

All Procrastinator products are available to purchase through this website for those who really appreciate something novel and different.

For retailers the range is individual, appealing and a proven success. Stock packages can be put together to suit independents or chains. Contact Production Line direct for more details.